Web Development

Solace

A new marketing website and CMS for a growing wellness studio, built so the in-house team could publish content and manage bookings without touching code.

The Challenge

A Site the Team Couldn't Update

Solace's old website was built years earlier on a locked-down template. Every content update or new class listing required a developer, so the site rarely reflected what was actually happening at the studio — and bookings still ran through a separate, disconnected tool.

The Approach

Build for the Team, Not Just the Launch

We scoped the rebuild around who would actually maintain the site day to day: studio staff, not developers. That meant a component-based CMS with clear content types for classes, instructors, and blog posts, plus a booking integration that kept everything in one place.

Creative Direction

Warm, Grounded, Genuinely Calming

The new design leans on soft natural tones, generous whitespace, and real studio photography instead of stock imagery, so the site feels like an extension of walking into the space itself.

The Solution

One Platform, Content and Booking Together

We delivered a fast, SEO-friendly marketing site built on a headless CMS, with an integrated booking flow and a content model the studio team manages entirely on their own.